Measure what happened after the repost.
A published video, a product visit and a confirmed purchase tell you different things. Keep them separate to understand what your content is doing.
Keep each result tied to its evidence.
- 1
Publication
The post is live at a real URL.
- 2
Audience response
Platform insights and product visits.
- 3
Confirmed outcomes
Merchant or affiliate transaction records.
Each step needs its own evidence.
First, confirm the content went live.
Record the creator, product, destination platform, published URL and publication date. Distinguish a video prepared in the library from a scheduled post and a confirmed live post.
Relay’s creator workflow shows library and publishing activity. Its overview explicitly separates those counts from Instagram reach, purchases and affiliate earnings that are not connected there. Use the live post as the reference for the rest of your review.
Then, review the audience response.
Use the destination platform’s available insights to review the post. Record the metric name and the observation date. Compare similar time windows so an older video does not look stronger simply because it has been live longer.
Read the questions and comments as well as the numbers. If viewers repeatedly ask where to find the item, review your product destination. If they misunderstand the demonstration, the next version may need a clearer explanation.
Check visits and purchases separately.
A product visit indicates that someone followed a destination. A purchase requires a transaction record. An affiliate commission can also depend on eligibility, attribution windows, returns and settlement.
Use the relevant merchant or affiliate reporting for transaction claims. Record what its attribution actually supports. A shared campaign link may show aggregate activity without proving which individual video caused a purchase.
Do not label an increase in sales as incremental revenue from reposting without an appropriate comparison. Other campaigns, existing demand and changes in pricing or availability can affect the same period.
Keep a small, consistent review record.
A simple spreadsheet can hold the essentials. Give each post one row and keep unavailable values blank or explicitly marked unavailable. A missing measurement is not zero.
Review the record at a consistent interval and decide on one next action: keep the format, change the caption, repair the product route or try another explanation. The useful output is a better next post.
- Creator, product, platform and published URL.
- Publication date and measurement date.
- Platform metrics with their exact definitions.
- Tracked visits and confirmed transactions, where available.
- Known limitations and the next action.
A few useful answers.
Can I treat a product click as a sale?
No. A click records a visit or action, depending on the tracking system. A sale needs a confirmed transaction record.
Can I see Instagram reach and affiliate earnings in Relay’s creator overview?
The creator overview currently reports library and publishing activity. It does not connect Instagram reach, purchases and affiliate earnings there.
How do I compare two reposts fairly?
Use the same metric definition and observation window, record the source, and consider differences in audience, product and posting conditions.