Build on the creator content your products already inspire.
Bring existing product videos into a more deliberate Instagram campaign. Start with the right creators, clear permissions and a workable publishing plan.
Give the campaign a clear sequence.
- 1
Choose the product story
Find content that explains it well.
- 2
Bring creators into the plan
Confirm participation and permissions.
- 3
Review the publishing work
See what is queued and live.
Agree on the content and success measures before expanding.
Start with useful product evidence.
A creator video is most valuable when it helps someone understand the product. Look for demonstrations that show the use case clearly, explain a real limitation or answer a question your customers already ask.
Treat existing content as a starting point for selection. Confirm who owns the video, which product it shows and whether the creator wants to participate. A public post is not the same as permission to distribute it through a new campaign.
Make participation part of the workflow.
Relay’s campaign flow gives participating creators a place to connect Instagram, review campaign content and manage their publishing schedule. This makes the creator’s involvement a concrete part of the distribution plan.
Before launch, agree on the destination account, the approved product message and who handles changes. Keep campaign-specific obligations separate from a creator’s independent content so the posting plan stays understandable.
- Confirm creator participation and content permissions.
- Choose the product destination and approved message.
- Agree on timing and who responds when a post needs attention.
Define success before adding volume.
Decide what you will count: creators participating, posts published, qualified product visits or confirmed orders. Those are different stages. A publishing report should not quietly become a revenue claim.
Begin with a scope your team can review. Compare the actual published content and the available merchant reporting with your original objective, then decide which creator and product combinations deserve another round.
A few useful answers.
Can a brand republish any public creator video?
Public visibility does not establish permission. Agree on content usage and creator participation before including a video in your distribution plan.
Does Relay guarantee views or sales?
This workflow does not promise a guaranteed number of views or sales. Agree on the campaign scope and the reporting available before launch.
Where should our team start?
Contact Relay with the product, existing creator content and publishing objective. Start by establishing the content and participation needed for a useful pilot.