FOR THE CONTENT YOU ALREADY CREATE

Your TikTok
Shop content.Now on Instagram
& YouTube.

Relay cross-posts your existing videos, helps viewers shop the products they love, and shows what your content earns.

How it works
Instagram Reels YouTube Shorts

HOW RELAY WORKS

One connection.
More ways to earn.

Three simple steps. All built around the content you already make.

  1. 1

    Find your content.

    Connect TikTok Shop. Relay finds your videos and the products you’re already promoting.

  2. 2

    Connect. Cross-post.

    Connect Instagram or YouTube. Put your existing videos in front of a new audience.

  3. 3

    Turn interest into sales.

    Help viewers find the products in your videos, then see the orders and commissions your content earns.

YOUR CONTENT, IN MOTIONIllustrative workflow

Your content

TikTok Shop

Videos + products

The connection

Relay

Find. Connect. Cross-post.

New audiences

Instagram + YouTube

Reels + Shorts

Your results

Orders + commissions

See what your content earns

BUILT AROUND YOUR CONTENT

More possibilities.
Less to manage.

Cross-posting

Your next post is already made.

Give your TikTok Shop videos another place to work. Connect your accounts and bring your content to Instagram and YouTube Shorts.

  • Your existing videos
  • Your connected accounts
  • More places to be discovered
relayProduct preview
Your existing content

Ready for its next audience.

Instagram Reels
YouTube Shorts

Create once. Keep it working.

Shoppable conversations

Make “where can I buy it?” count.

Relay’s sales assistant lives in your comments. Help interested viewers find the product and get to your creator affiliate link.

  • Product questions answered
  • Links to the products in your content
  • A shorter path from interest to purchase
relayProduct preview
M
In your comments

Where can I buy this hoodie?

Relay

Here’s the hoodie you asked about 💜

Halo Hoodie · IrisYour creator affiliate link
Illustrative conversation

Content + earnings

Know which content is working.

See your posts, attributed orders, and commissions together. Find the content that connects with people—and build on it.

  • Published posts in one view
  • Received and pending commissions
  • Orders attributed to your content
relayProduct preview

Your earnings

Sample data
Commission received
Pending commission
Published posts 12Attributed orders 18
Illustrative earnings, not a guarantee of results.

Creator performance

Bring results to your next pitch.

Give potential brand partners a clearer picture of your content, reach, and sales. Show what your content can do.

  • Content that connects
  • Audiences across platforms
  • Sales you can point to
relayProduct preview

Your creator performance

Content. Reach. Sales.
Content that connectsProduct demos + everyday favorites
Audiences across platformsInstagram + YouTube
Sales you can point to18 attributed orders · 12 published posts
Sample creator performance

Your content, working harder.

CONNECTED BY RELAY

One home for
your next chapter.

Your content, your products, and your audiences. Relay brings them together, so each video has more room to work.

  • TikTok Shop

    The content and products you already create around.

  • Instagram

    A new audience for your Reels and product recommendations.

  • YouTube Shorts

    Another place for your content to be discovered.

OPTIONAL · CONCEPT PREVIEW

Set up Relay
with your agent.

Prefer to start with a conversation? We’re exploring a way to prepare your Relay setup with an AI agent.

Tell it what you want to connect. Review the plan before anything is published.

Explore the standard setup
relay / setup preview

you → Set up my TikTok Shop content for Instagram.

Find your existing videos and products

Review the accounts you want to connect

Prepare your cross-posting plan

Ready for your reviewREVIEW FIRST

Illustrative setup flow. Agent connection is not available here.

MEET YOUR CONTENT’S NEXT CHAPTER

A little Relay.
A lot more possibility.

From cross-posting to commissions.
See how it all comes together in 94 seconds.

CREATE ONCE. KEEP IT WORKING.

Keep creating.
Let Relay handle the rest.