You made the video. Keep putting it to work.
For TikTok Shop creators with a library of demonstrations, reviews and recommendations, Relay helps make Instagram part of the routine.
Build from your own library.
- 1
Find a useful video
A demonstration worth sharing again.
- 2
Prepare it for Instagram
Caption, product link and timing.
- 3
Keep creating
Review the publishing workflow in Relay.
Start small. Learn which content deserves another post.
Built around the work you already do.
Product content takes preparation: trying the item, filming the details and explaining why someone would use it. If you already do that work for TikTok Shop, the same demonstration may also be useful to people who follow you elsewhere.
Relay is a fit when you want to organize and republish existing product videos on Instagram. It is not a substitute for making an honest recommendation or choosing products that fit your audience. You still decide what deserves your name.
Start with a short, useful shortlist.
Pick videos that answer a clear question: how something works, what fits inside it or what a texture looks like. Check that the product is available and that the clip does not depend on an old promotion.
Review each video in your library, make the Instagram caption specific and check the shopping link. Connect your Instagram account and prepare one post before you fill a longer schedule. This gives you a chance to experience the full path once.
- Choose an explanation that still holds up today.
- Review the product, caption and reuse permissions.
- Test one complete post before expanding the schedule.
Give the second channel a manageable routine.
Use a regular review session to prepare upcoming posts, check live ones and look for broken destinations. Relay keeps your content and publishing states together so the routine is easier to revisit.
Evaluate each platform on its own terms. A video that works on TikTok may need a different opening or caption on Instagram. Keep notes on the questions people ask and use them to decide what to explain next.
A few useful answers.
Is this only for creators in a brand campaign?
Relay has an independent creator entry flow as well as campaign participation. Use the creator entry point to explore the option available for your account.
Do I have to publish everything in my library?
No. Select content that is useful for the new audience and review it before publishing or scheduling.
Will reposting automatically increase my earnings?
There is no guaranteed earnings increase. Results depend on the content, audience, shopping destination and the terms of the relevant merchant or affiliate program.